FRIEZE Launches Two New Fairs in 2012
Thursday, 26th May 2011
Frieze co-founders Amanda Sharp and Matthew Slotover have announced that they are launching two new Frieze fairs beginning in 2012, on the 10th anniversary of Frieze Art Fair, London.
Frieze New York will be held in Randall’s Island Park, Manhattan, from 3–6 May 2012. Like Frieze Art Fair, which takes place in London’s royal Regent’s Park, Frieze New York will also be housed in a bespoke, temporary structure overlooking the natural beauty of it’s metropolis home – the backdrop of New York City’s Waterfront. The fair will house approximately 170 galleries presenting contemporary art and will be designed by New York-based SO-IL architects. The challenge for Frieze New York is to attract a wider, new generation of collectors, Stateside. It will be interesting to see whether the same international crowd who attend London are affluent enough to ‘do’ Frieze twice a year and if the sales and quality of the fair will double or halve.
Frieze Masters is to be hosted in the familiar territory of Regent’s Park, London, from 11–14 October 2012. The fair will present approximately 70 international galleries selling works made before the year 2000, ranging from antiquities and old masters through to 20th century art. Frieze Masters aims to look at the old with fresh eyes, adding a new perspective and relationship between ancient and contemporary art, aided with a programme of talks by major artists, critics and curators. Nicholas Penny, the Director of National Gallery, London, commented, “The National Gallery (founded partly to inspire living artists) is delighted to support this venture.” Side by side, Frieze Art fair and Frieze Masters are due to make London the international art capital of October.
Image credit: Frieze Art Fair 2010 in Regent's Park, London. Photo by Linda Nylind for Frieze.
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